“You’re kind of rolling the dice when you host the Super Bowl and you’re looking at how your image is going to be portrayed across the country,” Nienstedt said. It’s the same effect he has estimated the Super Bowl had on the host cities of Houston in 2004, Jacksonville, Fla., in 2005, Detroit in 2006 and Miami in 2010. That’s the effect he said the game had on America’s impression of Indianapolis. He counted eight and seven, respectively, then he calculated a third number: Zero. The president of Competitive Edge Research & Communication tallied all the televised images of Indianapolis and all the times announcer Al Michaels mentioned the host city. As a record 111.3 million Americans watched the Super Bowl on TV last Sunday, San Diego pollster John Nienstedt crunched something other than chips.
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